http://www.bostonglo...WC6O/story.html
Article: Some Drug Cos. Have Slashed Payments To Doctors....eli Lilly Etc
Started by FiveNotions, Mar 29 2014 07:16 PM
2 replies to this topic
#2
Posted 29 March 2014 - 07:41 PM
FN
Thanks for this; good article.
In 2011 Eli Lilly paid doctors $48 million to essentially read aloud stuff written by Eli Lilly Marketing people. These bought-and-paid-for scrip-reading physicians hooked enough clients, that within a year their funding was cut in half: the juggernaut was in motion, and all Eli Lilly had to do was hire more Money-Counters!
Interesting.
Thanks for this; good article.
In 2011 Eli Lilly paid doctors $48 million to essentially read aloud stuff written by Eli Lilly Marketing people. These bought-and-paid-for scrip-reading physicians hooked enough clients, that within a year their funding was cut in half: the juggernaut was in motion, and all Eli Lilly had to do was hire more Money-Counters!
Interesting.
#3
Posted 30 March 2014 - 11:16 PM
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